DISNEY STORE TO CELEBRATE GRAND OPENING IN BURLINGTON, MA ON 6/15

DISNEY STORE CELEBRATES GRAND OPENING OF LOCATION IN BURLINGTON, MA

Disney Store will celebrate the grand opening of the store at Burlington Mall in Burlington, Massachusetts, on Saturday, June 13th, 2015. Burlington Mall is one of several Disney Stores to celebrate its Grand Opening across North America in 2015, offering an immersive retail experience with a touch of magic for Disney fans of all ages. New for 2015, the Disney Store grand opening celebration will feature a festive song, composed specially for Disney Store and performed by the store Cast Members. Additionally, the first 500 guests to attend the opening celebration will receive a free gift and an opportunity to meet Mickey Mouse and Minnie Mouse in the Lower Level Center Court from noon to 4 p.m.

Remodeled to include unique elements including a blue Pixie Dust Trail, Magical Trees, Disney Store Theater and Storytelling Neighborhoods featuring Disney, Marvel and Star Wars product statements, the Store also includes design elements exclusive to Burlington. As guests enter the Store and look above, they will see a customized skyline incorporating local landmarks – including the Burlington Town Hall and the Francis Wyman house – in addition to classic Disney features and magical storytelling moments.

In anticipation of the upcoming theatrical release of Disney·Pixar’s Inside Out on June 19, 2015, Disney Store locations, including at Burlington Mall, will host a special in-store event to introduce Riley’s emotions in a fun and engaging way. The Inside Out event will run on Saturdays for four weeks –June 6, June 13, June 20, and June 27 – at 10:30 a.m., 11:30 a.m. and 12:30 p.m..  During the activity, guests will enter Control Central inside Riley’s mind where they’ll see how Anger, Fear, Sadness, Disgust and Joy work together to create memories that come in all colors!

The event will include:

·         Interacting with all of Riley’s emotions on the Media screens in the Disney Store Theater

·         Learning how each emotion makes you feel and how it is best to express that emotion

·         Discovering that all emotions are important and that they help make up who you are

·         A FREE memory ball for guests to store in their own Long Term Memory**

·         During Summer Play Days, guests will also receive an Inside Out button when they attend any event between Sunday, June 6 and Sunday, July 5**

WHEN: 

GRAND OPENING – Saturday, June 13, 2015

• 10 a.m. | Disney Store Grand Opening Ceremony where one lucky child will be invited to “Unlock Imagination.” The first 500 guests will receive a free gift.*

*While supplies last

• Noon – 4 p.m. | Meet and Greet with Mickey Mouse and Minnie Mouse in the Lower Level Center Court. Guests are encouraged to bring their cameras.*

*Characters alternate every 30 minutes. Character appearances are subject to change or cancellation without notice.

WHERE:

Disney Store at Burlington Mall

75 Middlesex Turnpike
Burlington, MA 01803

VISUALS:

• First look at remodeled Disney Store, including the blue Pixie Dust Trail, Magical Trees, Disney Store Theater and Storytelling Neighborhoods
• Local families enjoying the immersive experiences, and meeting with Mickey Mouse and Minnie Mouse

**All giveaways are subject to availability. Outlet Disney Stores will only host spontaneous entertainment.

ABOUT DISNEY STORE NORTH AMERICA
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se, www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.