Wednesday, September 25, 2013

GOOGARO USES PINTEREST TO CROWDSOURCE A NEW MOM SURVIVAL BOX



 

Premium Subscription Box Service Turns to Moms to Find the Most Useful Products For Babies 


"Googaro, a subscription box service that delivers the highest-quality, full-size products for children 0-3 years of age, announced today that it is launching a contest on Pinterest allowing followers to help determine the best products for new and expecting parents to be included in a special edition New Mom Survival Box. Entrants can submit products for consideration for a chance to win a free month subscription of Googaro.

The contest runs September 25 through October 27. To enter, simply follow Googaro on Pinterest and create a board called “Googaro New Mom Survival Box.” Entrants are encouraged to pin images of the products they could not live without as a new mom, with the hashtag #Googaro. The special edition box will be curated by Googaro from the Pinterest boards and will be available for purchase from December 2013 through February 2014.

Every month Googaro subscribers receive a box filled with new and exciting high-end toys, books, snacks and household products that are tailored to a child’s age and gender, with the occasional surprise thrown in for mom and dad. Beginning in December, for a limited time, Googaro will create a mom-sourced box that contains the must-have items for new and expecting parents. 

"It’s so important that each Googaro box contains the most beneficial products for a baby, and everything we include is recommended by moms and are tested and tried by friends and family,” said Meghna Prasad, Co-Founder and CEO of Googaro. “Pinterest allows us to hear what worked for a much larger group of highly qualified experts – moms and dads across the country! We’re excited to find out what parents swear by when raising a child so we can curate the perfect box that allows moms and dads to focus their energy on enjoying parenthood rather than researching products.”

Three, six and twelve-month subscriptions are available at googaro.com for newborns to toddlers age 3. A three-month subscription retails for $35/month, a six-month subscription retails for $32/month (with ½ month free), and a 12-month subscription retails for $32/month (with one month free). Join by November 26 to receive a New Mom Survival box in time for the holidays. Estimated retail price of the crowdsourced box will be in the $35-$50 range, depending on items selected."

About Googaro:
Googaro is a subscription box service delivering the highest-quality, new and exciting products for tots 0-3 years of age. With top brands for babies in every box, care packages feature the best products available to help make a mom and dad’s job just a little bit easier. Delivered to parents’ door each month, the Googaro team curates a care package of 4-5 full-size items tailored to a child’s age and gender. Based on real parent recommendations, Googaro delivers the best and most useful baby products that are organic, BPA-free and eco-friendly.

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