Sprout’s
new hit preschool series, starring Chica the Chicken and featuring the
voice of Mario Lopez, will double its reach to 115 million homes
nationwide when it premieres on NBC Kids
"The
Chica Show, Sprout’s newest original hit series, will join the NBC Kids Saturday morning lineup on February 9.
The Chica Show, which made its television debut on 24-hour
preschool television channel Sprout on November 24, 2012 and was the
network’s highest-rated original series premiere to date, has since
become one of the most popular shows on the network.
With its debut on NBC Kids, The Chica Show will double its reach to 115 million homes nationwide.
NBC Kids, programmed by Sprout and featuring Sprout hits such as
Noodle and Doodle, Pajanimals and LazyTown,
launched on July 7, 2012 and is presently ranked #1 among the broadcast
kids blocks in households, kids ages 2-5 and women 18-49.
The three-hour Saturday morning block was designed
specifically to address the developmental needs of preschool-aged
children, and features educational series that promote active, healthy
lifestyles.
“Adding
The Chica Show to the NBC Kids Saturday morning programming block
will introduce this wonderful new show to millions more preschoolers,
who we know will fall in love Chica and her friends,” said Andrew
Beecham, senior vice president of programming at
Sprout. “We’re thrilled to be able to offer the same high-quality
Sprout programming to children and their parents on NBC Kids.”
The Chica Show is
a mix of live action and animation that follows the imaginative
adventures of Chica the Chicken and her cast of
friends (including Stitches, an animated character voiced by Mario
Lopez) as they explore all the whimsical, humorous costumes and
accessories in the Costume Coop – a playful shop filled with every
costume imaginable. Chica helps her mom and dad in the Costume
Coop, and when it closes, she and her friends magically transform into
animated characters and set off on adventures that offer teachable
moments for preschoolers – whether it’s going undersea to learn more
about clean-up time, embarking on a voyage with Vikings
to discover why manners are important, or even jetting off to a rock
star concert to discover why practice makes perfect.
To celebrate the debut of
The Chica Show on NBC Kids, Sprout is hosting an online sweepstakes where the Grand Prize winner will win a walk-on role on Season 2 of
The Chica Show. In addition, three weekly prizes will be awarded
that include a Chica plush toy. Contestants can enter the sweepstakes
though Facebook, by “liking” Sprout, or via a mobile optimized sweeps
page. All entrants will receive a link to
bonus content found at SproutOnline.com."
About Sprout®
Sprout
is the first 24-hour preschool destination available on TV, on demand
and online for children ages 2-5 and their parents and caregivers.
Available in over 50 million homes, the 24-hour
digital channel is the only network that follows the day of a
preschooler from breakfast to bedtime with its distinctive, interactive
programming and original hosted daypart blocks that parents and kids
share together.
Viewers are encouraged to submit artwork, birthday wishes, videos and more through
SproutOnline.com,
which has received over five million viewer interactions to-date. Sprout’s
VOD offering is the #1 on demand service for younger children with
over one billion views. Sprout is a top-rated kids’ network with
consecutive monthly year-over-year double-digit percentage growth for
2012.
The network’s program lineup of gold-standard, curriculum-based preschool series includes originals like
The Chica Show, Noodle and Doodle, and Pajanimals (co-produced with The Jim Henson Company), as well as
Sesame Street®, Barney & Friends™, The Wiggles®, Caillou®, Thomas & Friends™, LazyTown™, and more. Sprout is a partnership among NBCUniversal, PBS and Apax Funds.
I'll have to let my Niece know about it,because I know her kids would really love to watch it!
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