OUIDAD DEBUTS ON BROADWAY
Curl Experts
Partner with The Musical Annie to Offer Young Fans
Show-Stopping Curls
& Fun
"The renowned Curl Experts at Ouidad are
excited to announce a creative
new partnership with Annie on Broadway. As one of the most
beloved musicals of all time, Annie shares Ouidad’s overall core
message to “be yourself.” With Ouidad’s line of specialized
products formulated to embrace one’s naturally curly hair, the
partnership is as natural as Annie and Sandy’s.
Featuring
the "It's
the Curly Life for Us" sweepstakes, the brand invites all fans to enter to
win a trip to New York City to see Annie on Broadway and have a curl
makeover with a friend at the Ouidad flagship salon. To see the curl makeover
that Annie’s pint-sized Broadway stars, Tyrah Skye Odoms and Taylor
Richardson, received, and to enter the sweepstakes, enter on the Ouidad
Facebook page or the link below:
Additionally,
now through February 28, 2013, curly kids can visit the Ouidad New York City flagship
salon for a KRLY
Kids haircut ($75 special rate), styling lesson and complimentary gift bag. To
book a consultation, please call 212-888-3288 and mention “The Annie
Promotion.”
Ouidad
New York Flagship Salon
37
West 57th Street, 4th Floor (between 5th and 6th
Avenues)
New
York, NY 10019
Ouidad
KRLY Kids Collection
Say
goodbye to tears and tangles with Ouidad's exclusive line of products created
to gently cleanse, condition and style children’s curly hair."
Extremely gentle,
moisturizing and easy to use collection includes:
o No Time for Tears
Shampoo
- A gentle formula designed to cleanse curly hair without the tears
- Proteins and amino acids create luxurious curls
- $12.00, 8.5 oz.
o No More Knots 2 in 1
Conditioner
- Detangling rinse and leave in conditioner helps prevent split ends and doubles as a leave in moisture treatment
- Leaves a great slip in curls so a comb will glide right through
- $14.00, 8.5 oz.
o Pump N’ Go
Styling Spray Gel
- Easy spray on application is perfect for quick styling on the go
- Special wheat proteins define curls and protect against humidity with a soft hold
- $15.00, 8.5 oz.
About
Annie
Under
the direction
of three time Tony Award® winner James Lapine, Annie, the classic musical is
back on Broadway in an unforgettable performance book. The beloved book and
score by Tony Award® winners Thomas Meehan, Charles Strouse and Martin Charnin
remain the same, with new choreography provided by Tony Award® winner Andy
Blankenbuehler.
About
Ouidad
After years of working with curly hair in
her exclusive salons, Ouidad developed a line of products specifically formulated
for the unique needs of curly hair. Ouidad products deliver a lifetime of
gorgeous curls by focusing on the building blocks of healthy hair, not just on
the aesthetic, short term effects. All Ouidad products are gentle, deeply
moisturizing and are guaranteed to help get hair into its healthiest condition.
The formulations are lightweight and water soluble leaving hair free of residue
or product build up.
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