HOLIDAY INN® HOTELS CELEBRATES 60 YEARS OF FIRSTS -- Launches Memorable “Firsts” Consumer Campaign to Giveaway Up to 60 Free Room Nights a Day in August

The Holiday Inn brand family, the world’s largest midscale hotel brand by number of rooms, is globally celebrating 60 years of innovative firsts today by launching an extensive campaign to mark the brand’s anniversary. The vision by founder Kemmons Wilson to build a chain of hotels with a brand name guests could trust was the driving force behind developing the first Holiday Inn hotel in 1952. Holiday Inn has always applied this pioneering spirit and as a result prides itself in having a rich heritage of ‘firsts’. From the first hotel brand to offer ‘Kids Stay Free’, to the first brand to offer a pool, restaurant, lounge and free ice – Holiday Inn has transformed the hospitality industry with its innovative and modern approach to guest services.

“The 60^th Anniversary of Holiday Inn is a global celebration of firsts. From being the first hotel brand to take online bookings to being the first international midscale hotel brand in China, Holiday Inn has continued to demonstrate its leadership position in the industry,” said Verchele Wiggins, vice president, Global Brand Management, Holiday Inn Family of Brands. “Like Holiday Inn, our guests have celebrated many firsts over the years, but most importantly they’ll never forget them – which is why we’re inviting guests to share their memorable firsts with us.”

Now through August 31, 2012, consumers in participating countries who share a story, photo, or video of their memorable firsts on Holiday Inn’s Facebook page or via Twitter using the hashtag #celebratefirsts will be entered to win one of 60 free room nights* being given away every day in the month of August to any Holiday Inn hotel in the world.

Holiday Inn is a global icon with 3,375 hotels on six continents across its family of brands, which include Holiday Inn, Holiday Inn Express, Holiday Inn Resort and Holiday Inn Club Vacations. Notably, the global brand Anniversary also marks the opening of the Holiday Inn Changbaishan Resort, making Holiday Inn the first international hotel brand to open its 60th hotel in Greater China.

From the first roadside motel in 1952 to the recent completion of a $1 billion global refresh, Holiday Inn continues to evolve to meet the needs of its guests. The Holiday Inn global refresh was the largest brand relaunch ever in the history of the hospitality industry. The reinvigoration embraced the brand’s traditional values yet made them relevant for many years to come. This is further demonstrated by Holiday Inn receiving the highly acclaimed J.D. Power and Associates Award for “Highest in Guest Satisfaction among Midscale Full Service Hotel Chains” both in 2011 and 2012.

To celebrate the brand’s evolution from its beginnings to its modern day offerings, also beginning today through September 30, 2012, Holiday Inn invites guests from around the world to recreate and share their “Then & Now” photos – whether it’s a memorable moment, a memorable first or a memorable Holiday Inn experience – on Holiday Inn’s Facebook page. “Then & Now” is based on a popular internet meme where old photographs are recreated in present day, capturing every detail as precisely as possible. The brand will select 4 winning entries from participating countries to win a week-long family vacation at the Holiday Inn hotel of their choice, anywhere in the world.†

To further commemorate the occasion, the children of Holiday Inn founder Kemmons Wilson will come together in Memphis, Tennessee today at the Holiday Inn Memphis – Wolfchase Galleria to re-create one of their memorable firsts – the photo of their original ribbon cutting from the opening of the very first Holiday Inn hotel. Consumers will be able to view this and other “Then & Now” photo submissions from guests around the world on the Holiday Inn Facebook and Tumblr pages.

*Free nights will be given as Priority Club Rewards points; Open to residents in the U.S., Canada and Mexico. Void in Quebec and where prohibited; For Rules and complete details, visit the Holiday Inn Facebook page.

†Open to residents in the U.S., Canada, Mexico. Void in Quebec and where prohibited; For Rules and complete details, visit the Holiday Inn Facebook page.

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About the Holiday Inn brand

With over 1,200 hotels worldwide, Holiday Inn^® is the most widely recognized lodging brand in the world. In fact, Holiday Inn was the first international midscale hotel brand to open in China in 1984. Holiday Inn provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges.  The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.” And now, Holiday Inn is ranked "Highest in Guest Satisfaction among Midscale Full Service Hotel Chains", according to the J.D. Power and Associates 2011 and 2012 North America Hotel Guest Satisfaction Index Study ^SM.

For more information about Holiday Inn and Holiday Inn Resorts, including IHG’s new vacation resort brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit www.holidayinn.com. Find us on Twitter http://www.twitter.com/holidayinn or Facebook www.Facebook.com/holidayinnhotels

Consumer Factsheet

• Holiday Inn is one of the world’s most iconic hotel brands with 3,375 hotels across the brand family  worldwide

• Holiday Inn hotels are home to over 1 million guest nights every year around the world

• Every second, 3 people check-in to a Holiday Inn

• There are 1,234 Holiday Inn hotels and 225,337 rooms globally with 254 hotels in the pipeline

• There are 2,133 Holiday Inn Express hotels and 198,848 rooms globally with 455 hotels in the pipeline

• Holiday Inn won the Highest in Guest Satisfaction among Midscale Full Service Hotel Chains by J.D Power and Associates in 2011.

• Holiday Inn has also taken first place among mid scale brands in two key US studies: Harris Poll EquiTrend and the Business Travel News Hotel Chain Survey 2011.

• Holiday Inn won the Best Mid Market Hotel Brand in the World and Asia Pacific by readers of Business Traveller for 11^th successive year in 2011

• Holiday Inn Express has a 20-year contract with Delhi based Duet India Hotels Group, which will create 19 Holiday Inn Express hotels by 2016

• As well as India we will look to launch Holiday Inn Express in Indonesia and Malaysia in 2014
  
• Bass (became IHG in 2003) acquired Holiday Inns International in 1988 and the remaining North American Holiday Inn business in 1990

• Holiday Inn Express was launched in 1991 as a new brand of the Holiday Inn brand family
  
• Holiday Inn announced the $1 billion refresh and reinvigoration programme in 2007
  
• Holiday Inn Club Vacations was developed in 2008 in alliance with the Wilson Family and Orange Lake Resorts
  
• Holiday Inn hotels become available through a booking app across all major mobile devices and in eight languages in 2011

 

• The world’s largest Holiday Inn opened in Macao Cotai Central in 2012 with 1,224 rooms

Holiday Inn ‘Firsts’

1952: Kemmons Wilson opened the first Holiday Inn hotel in Memphis Tennessee – the beginning of the first global hotel brand

1954: Holiday Inn is the first hotel brand to be franchised

1960: The first Holiday Inn opened outside of the US, in Montreal

1965: First hotel brand to launch a computerised reservation system (HOLIDEX) - working with IBM.

1977: HOLIDEX is the first reservation system to link directly with airline and travel agency reservation systems

1984: Holiday Inn is the first international hotel brand to open in China (Holiday Inn Lido Beijing)

1995: Holiday Inn is the first hotel brand to take an online booking  

2007: Holiday Inn is the first hotel brand to invest $1 billion in a global relaunch

2010: Holiday Inn brand’s first-ever global advertising campaign Stay You™ launches

2012: Holiday Inn is the first hotel brand to run an Olympics and Paralympics

Athletes’ Village, looking after 15,000 athletes at the London 2012 Olympics and Paralympics

2012: Holiday Inn will be the first international hotel brand to open its 60^th hotel in Greater China on 1 August, Holiday Inn Changbaishan Resort