Chicken Soup for the Soul, the famous book
publisher and world leader in life improvement, inspiration and
wellness, has created a line of nutritious, quality comfort foods that
will soon be available in supermarkets and food retailers across the
country.
Chicken Soup for the Soul Foods will launch
its national line of comfort foods in early 2013, beginning with soups.
Inspired by real people and their stories about food, family, and
feelings, the line will expand quickly in 2013 and 2014 to include a
full range of more than 100 comfort food products in a variety of
different categories. Perfect for singles or busy families, many items
will offer convenient ways to shorten meal prep time and serve delicious
meals in minutes, such as gravies, broths and meal starters that can be
used to start a variety of different meals, including pot pies,
casseroles and stews. All items in the food line will also be designed
with today's health-conscious consumer in mind.
"With hundreds of millions of books in print,
which have been sold in more than 100 countries, our worldwide group of
readers and fans know that the 'Chicken Soup for the Soul' name
represents a trusted and familiar source for stories and products that
resonate and inspire," said Bill Rouhana,
chief executive officer of Chicken Soup for the Soul. "Meal times play
such an important role in living a well-balanced life that our readers
and fans have asked us for years to launch a food line. By creating a
line of delicious comfort foods that warm the heart and nourish the
soul, we are providing yet another way that we can always be there to
care for and support our community."
Launching the line will be seven soups, led
by iconic Chicken Noodle, made with tender chunks of chicken, egg
noodles and vegetables in a signature broth. Other varieties will
include traditional favorites such as Chicken and Rice, Creamy Tomato,
and Mushroom Barley, as well as unique blends including Country Style
Squash, Sweet Corn and Chipotle, and Hearty Black Bean. The initial
soups will be available in 15 oz and 24 oz reusable and recyclable
traditional glass mason jars.
Chicken Soup for the Soul Foods is a
partnership of Chicken Soup for the Soul Publishing, LLC, and Daymon
Worldwide, a full-service, global retail branding and sourcing company
that works directly with the world's leading suppliers and retailers.
"To achieve our goal of creating a new kind of comfort food that is both
delicious and nutritious, we followed our usual practice of seeking a
world class partner that has deep knowledge of all aspects of its
industry. Daymon's extensive network of supplier partners and
understanding of the needs of grocery retailers made it the perfect
partner for us on this mission," said Rouhana.
"Bringing specialty brands to market is part of Daymon's commitment to helping our suppliers and retailers grow," said Carla Cooper,
chief executive officer of Daymon Worldwide. "One of our goals is to
generate new opportunities for suppliers across a wide variety of
categories, and innovative products and brands will do just that. For
retailers, adding these brands to the assortment enhances key categories
and can help drive store traffic. With strong consumer awareness and
established brand loyalty, specialty brands, like Chicken Soup for the
Soul, are poised for immediate success."
About Chicken Soup for the Soul Foods:
Established in July 2012,
Chicken Soup for the Soul Foods is a partnership of Chicken Soup for
the Soul Publishing, LLC, the owner of the iconic brand known by more
than 88 percent of adults in the United States,
and Daymon Worldwide, the global retail branding and sourcing leader.
With a full line of comfort foods that warm the heart and nourish the
soul, Chicken Soup for the Soul Foods will include a variety of products
that are inspired by real people and their stories about food, family,
and feelings to provide today's health-conscious families with quality,
wholesome meals. Many items in the product line will offer convenient
ways to shorten meal prep time and serve delicious meals in minutes.
About Daymon Worldwide:
Daymon Worldwide is the only full-service,
global retail branding and sourcing partner. Daymon works directly with
the world's leading suppliers and retailers to drive sales and
profitable growth through customized brand-building and sourcing
solutions. The company's expertise includes branding & strategy,
insights & measurement, private brand development, and shopper
marketing. Founded in 1970, today Daymon has 22,000 associates
worldwide, with offices in over 20 countries on six continents. For
more information, visit www.daymon.com.
About Chicken Soup for the Soul Publishing, LLC:
Chicken Soup for the Soul Publishing, LLC is
best known for publishing the book series of the same name. Since 1993,
books in the Chicken Soup for the Soul series have sold more than 100
million copies in the U.S. and Canada
alone. Chicken Soup for the Soul titles have been sold in more than 100
countries and translated into more than 40 languages. Chicken Soup for
the Soul Publishing also licenses the right to use its famous brand to
high-quality licensees. The company is currently implementing a plan to
expand into all media including a daily talk show, TV specials, a major
motion picture, and rapidly expanding digital offerings dedicated to
life improvement, emotional support, inspiration, and wellness. In 2007,
USA Today named Chicken Soup for the Soul one of the five most memorable and impactful books in the last quarter century. For more information, visit www.chickensoup.com.
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