CN 2.0 APP TO ALLOW KIDS TO WATCH AND PLAY SIMULTANEOUSLY
Following the launch of live-streaming that allows viewers to
watch its content live, whenever and wherever, Cartoon Network announced today
that it has added an innovative enhancement to that experience, a first-of-its-kind
app for iOS that will allow kids to watch television and play games
simultaneously. CN 2.0, a new version of the already popular Cartoon Network app,
is now available on the iPhone, iPod touch and iPad, bringing an entirely unique
feature to the mobile marketplace.
The new app includes all the great features and content from
the original video app, plus exclusive games and collectibles. Engaging the
power of the iPad, the revolutionary user interface allows fans to watch videos
and play games simultaneously, or swap seamlessly between the two just by
rotating the device. The iPhone and iPod touch versions include all the same
content and also allows users to watch and play in the same app, although not
simultaneously. The new Cartoon Network app will continue to be free to
download.
(To see how it works go to: http://toonview.turner.com/
“In continuing our efforts to make sure our viewers are
enjoying Cartoon Network content, whenever and wherever, it is always our goal
to make their experience unique and exciting,” said Stuart Snyder, president
and chief operating officer for Turner’s Animation, Young Adults &
Kids Media division. “CN 2.0 is an innovative and fun new enhancement to
the Cartoon Network app that is like no other in the marketplace.”
“The viewing habits of kids are changing everyday
and they are using mobile devices and tablets more than ever,” said Chris
Waldron, vice president digital for Cartoon Network. “We know they love
our shows and games and have observed them participating in both
simultaneously, yet on different platforms. It just made sense to bring all
that together into an experience they can't find anywhere else but at Cartoon
Network.”
Along with the network’s most popular shows on the go,
including Adventure Time, Ben 10
and Regular Show, Cartoon Network
2.0 will include new and exciting games available only on the app, such as Adventure Time’s “Adventure
Masters” and Ben 10’s
“Null Void: Escape Velocity.” Games and video are further
integrated in the DNA Lab, a feature that lets users build virtual collector
cards from resources they earn by watching episodes and playing games in the
app. Cartoon Network 2.0 also includes show clips and gives fans access to the
Cartoon Network programming schedule.
Cartoon Network Digital oversees the management and
production of content for the channel’s official site,
CartoonNetwork.com. A top industry website, CartoonNetwork.com has been the #1
kids’ domain among K6-11 for 8 of the past 11 months, averaging 9 million
unique users each month in the United
States. CartoonNetwork.com features a roster
of more than 250 free-to-play online games and the Game Creator has generated
more than 2 billion game plays and more than 10 million custom games created by
fans to date.
Cartoon Network (CartoonNetwork.com) is the #1 U.S.
television network among boys 6-11. Currently seen in 99 million U.S.
homes and 178 countries around the world, Cartoon Network is Turner
Broadcasting System, Inc.’s ad-supported cable service now available in
HD offering the best in original, acquired and classic entertainment for kids
and families. In addition to Emmy-winning original programming and
industry-leading digital apps and online games, Cartoon Network embraces key
social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner
Broadcasting System, Inc., a Time Warner company, creates and programs branded
news, entertainment, animation and young adult media environments on television
and other platforms for consumers around the world.
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