PRESCRIPTION FILLED FOR SECOND SEASON OF DISNEY JUNIOR'S HIT
"DOC MCSTUFFINS," 2012 TO-DATE'S #1 CABLE TV SERIES AMONG KIDS 2-5
-- Demand to be Met (Stat) for Books, Licensed Toys, Apparel and Sleepwear --
The doctor is in -- "Doc McStuffins,"
TV's newest hit for kids age 2-7, has been ordered for a second season
on both Disney Junior, the daily programming block that posted Disney
Channel’s best fiscal second quarter ratings ever in the daypart, and
the burgeoning 24 hour Disney Junior channel. The channel is available
to Comcast, Time Warner Cable, Cablevision, Bright House Networks and
Verizon subscribers and soon, via additional affiliates nationwide. The
announcement was made today by Nancy Kanter, Senior Vice President,
Original Programming and General Manager, Disney Junior Worldwide.
The animated series about Doc,
a little girl who can talk to and heal stuffed animals and toys out of
her playhouse clinic, is 2012 to-date's #1 cable series among Kids 2-5
and the #1 preschool cable TV series among Total Viewers and Women
18-49. Its March premiere is the #1 preschool series launch in cable
TV history among Adults 18-49. "Doc McStuffins"
joins Disney Junior's other hit series "Jake and the Never Land
Pirates" and "Mickey Mouse Clubhouse" which accounted for the Top 3
preschool cable telecasts of the quarter among Women 18-49.
Based on parents feedback and retail demand, Disney will introduce "Doc McStuffins"
books, apparel, party goods and role play toys, dolls and accessories,
beginning this summer through early 2013, its quickest to market launch
ever for a preschool property. A "Doc McStuffins" DVD will release on August 21.
Kanter
said, "The series is resonating with boys and girls across our demo
kids ages 2-7. And we've heard that the show, particularly as parents
watch with their kids, has opened up a family dialogue about the
importance of good health and compassion. Importantly, we are also
hearing that the show is helping to take the worry out of going to the
doctor that so many young children experience. We are delighted that
kids will now be able to extend their love of Doc and her toy friends beyond the screen and encourage their inherent, nurturing play patterns."
Created
and executive-produced by Humanitas Prize and Emmy Award-winning Chris
Nee (writer on "Little Bill" and producer of "Deadliest Catch: Crab
Fishing in Alaska") and directed by Emmy-winning Norton Virgien
("Rugrats"), "Doc McStuffins"
is a production of Academy Award nominated Brown Bag Films in
association with Disney Channel. The Hollywood Health & Society
division of the USC Annenberg Norman Lear Center serves as the series'
health and medical consultants, advising on basic health issues that are
relevant to young kids and families. The series carries a TV-Y parental
guideline.
"Doc McStuffins"
airs daily during the Disney Junior programming block on Disney Channel
and on the 24-hour Disney Junior channel. The series stars Kiara
Muhammad as Doc; Loretta Devine as Hallie; Lara Jill Miller as Lambie; Robbie Rist as Stuffy; Jess Harnell as Chilly; Jaden Betts as Donny McStuffins; Kim Brooks as Mom McStuffins; and Gary Anthony Williams as Dad McStuffins. The
series' theme song is performed by the star of Disney Channel's hit
series "A.N.T. Farm" and Hollywood Records recording artist, China Anne
McClain.
Disney
Junior reflects the emotional connection generations of consumers have
to Disney storytelling and Disney characters, both classic and
contemporary. It invites mom and dad to join their child in the Disney
experience of magical, musical and heartfelt stories and characters,
while incorporating specific learning and development themes designed
for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled
storytelling and characters kids love deeply with learning, including
early math, language skills, healthy eating and lifestyles, and social
skills. Disney Junior launched in February 2011 with a daily programming
block on Disney Channel. In its first year, Disney Junior posted the
network's biggest yearly audience in the daypart in Total Viewers, Kids
2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among
preschooler demographics over year-ago levels. On March 23, 2012 Disney
Junior added a cable and satellite channel in the U.S. bringing the
total number of channels to 30 worldwide.
©(DISNEY JUNIOR)
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