Kraft Foods Launches New Innovation in Snacking with KRAFT MILKBITE Milk & Granola Bars (Review Comin Soon)

Kraft Foods  Introduces Unique Snack Bar Made with Real Milk and Calcium to

Provide the Same Calcium as an 8 oz. Glass of Milk

 Kraft Foods is raising the bar in snacking with its new KRAFT MILKBITE Milk & Granola Bars. Found in the refrigerated dairy aisle, each KRAFT MILKBITE Bar combines real milk with whole grain granola and other tasty and nutritious ingredients like fruit or roasted nuts, while providing the same calcium as an 8 oz. glass of milk. A wholesome alternative to existing bars, KRAFT MILKBITE Bars are a deliciously different snacking experience the entire family can enjoy.

“With MILKBITE, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way,” said Michelle Lorge, Senior Brand Manager, KRAFT MILKBITE. “By combining real milk and other wholesome ingredients, we designed MILKBITE to help satisfy the demand for snack options that are better for you and also taste great.”

KRAFT MILKBITE Milk & Granola Bars are made with real milk and calcium, making them an excellent source of calcium with 30% of the daily recommended value. They are also a good source of vitamin D and fiber, include protein (5g), and whole grains (7g), and do not contain any artificial flavors, colors or preservatives. Available in five delicious flavors – Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry – KRAFT MILKBITE Milk & Granola Bars are a great way to snack at home, school, work or on-the-go.

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KRAFT MILKBITE Milk & Granola Bars can be found in the refrigerated dairy aisle for a suggested retail price of $3.49.

For more information about KRAFT MILKBITE Milk & Granola Bars, visit MILKBITE.com.

ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.