NATIONAL CHILDREN’S ORAL HEALTH FOUNDATION AND TOOTH FAIRY 2 JOIN IN A FIRST-OF-IT’S KIND PARTNERSHIP
TO HELP AT RISK CHILDREN
Larry the Cable Guy and Brady Reiter from the all-new movie Tooth Fairy 2, have joined with National Children’s Oral Health Foundation: America’s ToothFairy®
(NCOHF) to help at-risk children receive essential oral health services
and education. The duo created a Public Service Announcment (PSA)
which teaches children the importance of good oral health care. Dental
health professionals from across the country will get the exclusive
first look of the PSA when it debuts at the America’s ToothFairy Celebration of Smiles event February 23, 2012 at the Chicago Hyatt Regency-McCormick Place.
Larry the Cable Guy will have a special message for all in
attendance, with his co-star Brady making a guest appearance to launch
the America’s ToothFairy Kids Club.
“We are thrilled to partner with Twentieth Century Fox Home Entertainment and Tooth Fairy 2
stars Larry and Brady, to promote children’s oral health,” stated Fern
Ingber, MEd, NCOHF President and CEO. “How wonderful to have Brady at
the Celebration of Smiles to launch the America’s ToothFairy Kids
Club, which will provide fun, quarterly activities and Tips from the
ToothFairy to encourage positive oral health behaviors.”
Mary Daily, President & CMO, WW Marketing, from Twentieth Century Fox Home Entertainment added “We
always look for partnerships that can help compliment and expand the
story of our projects. Larry the Cable Guy as the Tooth Fairy lends
itself to great family fun and partnering with the National Children’s
Oral Health Foundation is a perfect fit."
National Children’s Oral Health Foundation: America’s ToothFairy
was formed in 2006 in an aggressive response to eliminate pediatric
dental disease by providing community programs with the comprehensive
resoures to deliver vital educational, preventive, and treatment
services to children of the most vulnerable populations. NCOHF has
delivered nearly $10 million in direct funding, donated dental products
and educational resources to its non-profit Affiliate network and
community programs throughout North American reaching millions of children with oral health services.
About Tooth Fairy 2
Coming to Blu-ray and DVD March 6 from Twentieth Century Fox
Home Entertainment Larry the Cable Guy stars as Larry Guthrie, a
fun-loving dreamer with a serious mission: win back the love of his life
before she makes a terrible mistake and marries the wrong man! In his
attempt to get back on his long lost love’s good side, Larry visits the
school where she works and make’s a horrible mistake… He accidentally
tells a child that the Tooth Fairy is just a myth. Crushing the child’s
dreams sets off a chain of events that are far more than Larry
bargained for including being “sentenced” to become a Tooth Fairy or face having his memories erased for good…PLUS losing any chance of getting back the girl of his dreams! Larry
is brought before a 500-year-old Tooth Fairy stuck in a 10-year-old
girl’s body (played by newcomer Brady Reiter) for sentencing. The Tooth
Fairy demands that Larry make retribution by temporarily serving as a
Tooth Fairy and proving that Tooth Fairies really do exist. His
mission? Larry must collect 20 teeth in 20 days. With his orders in
hand, Larry embarks on a journey to prove the existence of Tooth Fairies
and to win back the love of his life.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a
recognized global leader and a subsidiary of Twentieth Century Fox Film
Corporation, a News Corporation company. Representing 75 years of
innovative and award-winning filmmaking from Twentieth Century Fox,
TCFHE is the the worldwide marketing, sales and distribution company for
all Fox film and television programming, acquisitions and original
productions on DVD, Blu-ray Disc (BD) and Digital Copy, Video On Demand
and Digital Download. The company also releases all products globally
for MGM Home Entertainment. Each year, TCFHE introduces hundreds of new
and newly enhanced products, which it serves to retail outlets from
mass merchants and warehouse clubs to specialty stores and e-commerce
throughout the world.
About National Children’s Oral Health Foundation: America’s ToothFairy®
National Children’s Oral Health Foundation: America’s ToothFairy®
(NCOHF) is a 501(c)(3) nonprofit, dedicated to raising awareness of the
#1 chronic childhood illness: pediatric dental disease, facilitating
the delivery of comprehensive oral health services and eliminating this
preventable disease from future generations. America’s ToothFairy
draws on vast national resources to secure and distribute product and
financial donations along with innovative preventive programs to a
growing network of university and community-based dental clinics, health
centers, mobile and outreach programs throughout America. For more
information about America’s ToothFairy, the America’s Toothfairy Kids Club or the Celebration of Smiles please visit www.AmericasToothfairy.org.
###
No comments :
Post a Comment