Safety advocate, entrepreneur, and mother of two, Karyn Climans
is on a mission to encourage more adults and children to wear their helmets and
put an end to “naked riding.” Following a serious ski accident in which wearing
a helmet saved her life, Climans founded Tail Wags Helmet Covers. The company
creates and manufactures whimsical helmet covers designed to encourage kids and
adults to wear their safety helmets by making them fun.
With a recent study by Statistics Canada showing only 37% of
Canadians over the age of 12 always wear a helmet when bike riding, Tail Wags’
new marketing campaign, Mothers Against Naked Riding (M.A.N.R.), is aimed
at helping mothers win the tug of war with their children over helmet-wearing.
“Many head injuries are preventable with the proper use of a helmet. Wearing a helmet while riding should be as natural as buckling up the seat belt when getting in a car,” says Climans. “As a mom, I know how hard the struggle can be to get children to wear their helmets. The M.A.N.R. campaign is specifically targeted at increasing the number of people who wear a helmet while cycling or participating in other dynamic sports.”
The Mothers Against Naked Riding campaign is seeking the support of all mothers who care about helmet safety. The campaign asks supporters to share on Twitter why helmet safety is important to them (hashtag #StopNakedRiding), and on the Tail Wags Facebook page.
The M.A.N.R. campaign also features a humorous video that
leverages both the literal and figurative meanings of the term “naked riding.”
The video is a fun way of raising social awareness of children’s unsafe
helmet-wearing habits. See the video at http://www.youtube.com/watch?v=kF-FfYKrgGk.
Show your support for the M.A.N.R. campaign by wearing a
M.A.N.R. ribbon. Get involved by visiting the campaign’s Facebook page.
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