READY
TO SOAR! AMERICAN GIRL’S 2013 GIRL OF THE YEAR
—Company Partners
with Americans for the Arts and Awards $45,000 in School Arts Grants—
"On January 1, 2013, girls everywhere will
be inspired by Saige Copeland, American Girl’s 2013 Girl of the
Year®. Saige is a spirited and imaginative young girl who loves
painting and horseback riding at her grandma’s ranch in Albuquerque, New
Mexico—the hot-air balloon capital of the world. When budget cuts take away art
class at school and a horse she loves might be sold, Saige draws on her
talents, mobilizes others, and takes action to improve the world around her.
Saige’s
collection is available for one year; the character comes to life with a
beautiful 18-inch Saige™ doll
featuring long auburn hair and an array of outfits and
accessories, including a hot-air balloon and a posable horse. And, to extend
the fun for girls, a new movie based on Saige’s stories will premiere in 2013 on
DVD from Universal Studios Home Entertainment.
The 2013 Girl of
the Year books, Saige and Saige Paints the Sky, written by Jessie
Haas, introduce readers to a nine-year-old girl who sees life as an
open canvas waiting to be filled with what inspires her most—art and horses.
When these creative outlets become threatened, she’s driven to action. With a
little imagination, confidence, and determination, Saige brings her family and
friends together to raise money for an after-school arts program. The
nonfiction section in the back of the Saige books features real girls who, like
Saige, overcome obstacles and use their talents to make a difference in their
communities.
To support Saige’s message of preserving arts programs in
U.S. schools, American Girl is sponsoring a school grant contest and partnering
with Americans for the Arts, the nation’s leading nonprofit organization for
advancing the arts and arts education. American Girl’s “Shine On Now” charitable initiative
will provide financial support to the organization's Arts Education Program,
which provides arts education professionals with the
information, materials, and resources they need to enrich student experiences
with the arts.
To
further engage girls, American Girl is introducing the following Saige-related
initiatives:
« Elevate the Arts School Grant Contest: Starting January 1, elementary
art teachers can enter to win one of thirteen grants totaling $45,000 for their
schools’ art programs by submitting a digital image of a hot-air-balloon-themed
art project and a written essay that conveys why the arts matter in their
schools. Entries must be received via the online form by May 31, 2013.
« Soar with Saige Sweepstakes: Girls can share their
artistic talents by downloading a hot-air balloon template from americangirl.com/girloftheyear and
creating a colorful design using crayons, markers, or pencils. All balloon
artwork sent to American Girl by April 1, 2013, will be uploaded to an online
hot-air balloon mosaic and automatically entered to win one of ten prize
packages.
« Saige Learning Guide: American Girl has teamed up with
Americans for the Arts to create this free, downloadable curriculum, which
encourages children to draw on their imaginations and discover how creative
they can be. Students in grades 3 to 6 will enjoy reading Saige’s stories and doing
the fun art activities outlined in this curriculum. Activities for parents to
engage in with their kids are also available via Americans for the Arts’
website: AmericansForTheArts.org/go/AmericanGirl.
« Saige Retail Events: Starting on January 1, girls can take
part in Saige-themed events at American Girl retail stores nationwide,
including painting demonstrations, free
craft activities, photo opportunities, and delicious Saige-inspired meals.
On January 1, 2013, the Saige
collection will be available through American Girl’s catalogue, at americangirl.com,
and at all American Girl retail locations. To learn more about the Saige
contests and promotions, go to americangirl.com/girloftheyear
or American Girl’s Facebook page at facebook.com/americangirl.
To request a free American Girl catalogue, call 1-800-845-0005.
About
American Girl
American Girl Brands is a wholly owned
subsidiary of Mattel, (NASDAQ:MAT, www.mattel.com), the world’s leading toy
company. Since American Girl’s inception in 1986, the company has devoted its
entire business to celebrating the potential of girls ages 3 to 12. American
Girl encourages girls to dream, to grow, to aspire, to create, and to imagine
through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward
quality and service, American Girl has earned the loyal following of millions
of girls and the praise and trust of parents and educators. To learn more about
American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.
About
Americans for the Arts
For more than 50 years, Americans for the
Arts has led the national effort to ensure that every American has an
opportunity to participate in and appreciate all forms of the arts. Championing
the cause of the arts and arts education in communities across the country, the
organization dedicates itself each year to providing programs that help foster
an environment in which the arts can thrive and contribute to the creation of
more livable communities; generate more resources to support arts and arts
education; and build individual appreciation of the value of the arts. From their
offices in Washington, D.C. and New York City, they proudly serve more than
150,000 members and stakeholders annually. Learn more at www.artsusa.org or by calling (202)
371-2830."
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